For help selecting appropriate promotional items, fill out a UCM request form. If your promotional item is in a color, choose the color closest to an official University color. When choosing promotional items, be sure they adhere to University color and type guidelines. When designing for digital platforms, foreground and background colors must be checked for contrast and pass at the WCAG AA level to ensure ADA compliance.They have been optimized for digital use and for compliance with the Americans with Disabilities Act (ADA)-an equal opportunity law for people with disabilities-so that the colors are visually effective and functionally useful. To translate our brand thoughtfully for our digital communications, we’ve created Web-specific values for our color palettes. Our audiences usually first meet OHIO digitally before they ever experience it in person.